Thursday, August 27, 2009

Search Engine Optimization Two Step Start

Title and description META tags information are displayed on search engine result pages and are the best place to start a meaningful optimization process.

Title are critical

Each page onj your website requires an unique title. Duplicating the same title for all your pages will cause your conversion rate to fall due to lack of confidence. Searchers will be concerned about your professionalism. They will wonder if you are a serious professional or just a fly by night slam. One of a thousand MLM affiliates trying to make a quick buck.

Descriptions are important

Descriptions should be unque and include a call to action. This simple tip will increase your clickthru rate. Increasing the number of searchers that click onto your result display gives you more chances to present your offer in detail.

We’ll look at more specific tips on the next post.

Conclusion

Search engines use the Title and Description META tags in search results. Microsoft’s latest branded search engine Bing.com use these tags specifically on their result pages. Title and description are the necessary start to any search optimization.

I would like to hear from you. Please present your comments.

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