Title are critical
Each page onj your website requires an unique title. Duplicating the same title for all your pages will cause your conversion rate to fall due to lack of confidence. Searchers will be concerned about your professionalism. They will wonder if you are a serious professional or just a fly by night slam. One of a thousand MLM affiliates trying to make a quick buck.
Descriptions are important
Descriptions should be unque and include a call to action. This simple tip will increase your clickthru rate. Increasing the number of searchers that click onto your result display gives you more chances to present your offer in detail.
We’ll look at more specific tips on the next post.
Conclusion
Search engines use the Title and Description META tags in search results. Microsoft’s latest branded search engine Bing.com use these tags specifically on their result pages. Title and description are the necessary start to any search optimization.
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