I thought I’d kick off my first blog with something that I’m currently working very hard to make new small businesses, and in many cases established firms, aware of. The need for a company website.
I think that generally when small business owners contemplate getting their company online there are two common misconceptions:
It’s fair to say that both of these are wide of the mark.
In today’s tough economical climate, it is imperative for your business to be accessible to the widest possible audience, and there is no easier or more reliable way to achieve this than having an online presence.
At the very least, a website is a reliable way for your customers to quickly and easily find out more about your business and the products or services you have to offer. Since many consumers now search for information online prior to making a decision that will cost them money, your site may be the only chance you have at making a good impression on a potential buyer.
smeweb.com quote the following: ”…of those who have taken the initiative and launched a website to support their business, 40 per cent claim it helps drive at least some of their orders or customer queries…”
Although these figures may not sound mind-blowing, you can see the benefit that even a basic website could make to a business. At the very least, if a potential customer can connect with your services via the internet, the chances are that they’ll choose to contact you over a company next door that doesn’t have one, simply because you’ve made the effort to get a little more information out there to the public.
That said, it’s not enough to simply have a website. A professional looking site will enable your company to stand out from the crowd and be taken seriously in an ever-competitive marketplace.
So, this is a big shout to all small business owners, getting your company online needn’t cost the earth, but could provide a welcome source of clients for years to come. If you are a small UK business owner , please get in touch with me if this is something that interests you.
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